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Private label & own brand

Private label car air fresheners for your brand

For businesses, private-label brands, agencies and resellers that want a car air freshener under their own branding without building their own production line.

Private label car air fresheners with custom branding, company logos and personalised retail packaging designed for sale under an independent brand.
What does private label mean at BUGO?

At BUGO, private label means the car air freshener is produced with your branding: your logo, your artwork and, when required, a custom outline. BUGO handles design coordination, production and shipping. Custom fragrance development outside the available fragrance selection is not part of the standard offer.

Pricing

Calculate the price for printed car air fresheners

Choose a quantity and see the total price instantly – design included. Save it as a PDF quote or configure directly.

Compare all models & prices →
Calculate price250 – 100,000 pcs
€249.00
0.249 €
Final price incl. VAT, shipping & customsper piece
From 2,000 pcs: 0.239 € per piece (€478.00 total)

Own-brand product without unnecessary complexity

The focus is a clear, repeatable branded product with realistic B2B terms.

Your brand first

The visible product carries your logo, colours, campaign message and optional custom outline.

Small starting quantity

From 250 pieces, you can test new artwork, customer segments or distribution ideas.

Repeatable workflow

Once approved, a successful design can be reused for future repeat orders.

B2B documentation

SDS, IFRA and CLP documentation can be provided for procurement or compliance when required.

Who uses private label air fresheners

Private label is strongest when the air freshener becomes part of your own offer or a recurring customer experience.

Promotional-product distributors

As a client-specific product within your own B2B catalogue.

Marketing & event agencies

For campaigns, brand activations and custom client projects.

Automotive brands

For dealer networks, aftersales, vehicle handover and fleets.

Retail & own brands

For branded runs where your own identity is the visible focus of the product.

Your B2B order at a glance

The key commercial facts before you configure your order.

Minimum order
250 pieces
Fragrance choice
40 fragrance options
Graphic design
Included free
Production
10–12 working days after approval
Shipping
Worldwide · included
Customs & import
Included

A four-step private-label workflow

From brand brief to production, the process stays approval-based and transparent.

1. Configure the project

Choose quantity, collection, fragrance and shape. Upload your logo or existing artwork with the project.

2. Design & approval

BUGO prepares the design without an extra design fee. Production starts only after your final approval.

3. Production

Regular production takes 10–12 working days after final artwork approval.

4. Shipping

Agreed BUGO worldwide shipping is included in the displayed price. Customs and import duties are included as well.

Clear scope instead of vague OEM claims

BUGO provides custom-branded car air fresheners with your artwork, custom shape and the available fragrance selection. Bespoke fragrance formulation is not promised as part of the standard workflow.

Real customer projects

What custom air fresheners by BUGO DUFT look like

  • Front and back on video
  • Black crown-shaped car air freshener with a gold logo for a shisha bar
    Crown contour · Shisha bar
  • Three private-label car air fresheners with printed header cards and packaging
    Private label · with header card
  • Custom-shaped car air freshener with logo, address and QR code
    Contour with QR code · Retail store
  • White bottle-shaped car air freshener for a fragrance private label
    Bottle shape · Fragrance brand

Private-label questions

Can the product appear fully under my brand?

Yes. Logo, colours, front/back artwork and outline can be aligned with your brand.

What is the minimum order?

The minimum order is 250 pieces.

Can you develop a completely custom fragrance?

The standard offer uses the available BUGO fragrance selection; bespoke fragrance development is not offered as a standard service.

Can I test before a larger order?

A fragrance sample set is available, and final artwork is approved before production starts.

Which compliance documents are available?

SDS, IFRA and CLP documentation can be provided when required.

How much does a printed car air freshener with logo cost?

Prices are per order, design included: Standard Custom Car Air Freshener from €179, Premium Custom Car Air Freshener from €189, Deluxe Custom Car Air Freshener from €199, VIP Custom Car Air Freshener from €209 for 250 pieces. 1,000 pieces of Standard Custom Car Air Freshener cost €249. The calculator on this page shows the price for any quantity.

Can I personalise the air freshener completely?

Yes: logo, shape, front, back and fragrance. From 250 pieces; the design draft is free and production only starts after your approval.

How fast is delivery?

Production takes 10–12 working days after approval, shipping then about 15–17 working days.

Private label car air fresheners with custom branding, company logos and personalised retail packaging designed for sale under an independent brand. 1Private label car air fresheners with custom branding, company logos and personalised retail packaging designed for sale under an independent brand. 2Private label car air fresheners with custom branding, company logos and personalised retail packaging designed for sale under an independent brand. 3Private label car air fresheners with custom branding, company logos and personalised retail packaging designed for sale under an independent brand. 4Private label car air fresheners with custom branding, company logos and personalised retail packaging designed for sale under an independent brand. 5